Promotional Tactics

Segmentation

Your existing and potential customers fall into particular groups or segments,

Targeting and positioning

You should aim to sell to the market segments that will be most profitable for your business.

Promotional tactics

Once you have created your marketing strategy, you must then decide which marketing activity or activities will ensure your target market know about the products or services you offer, and why they meet their needs.

Monitoring and evaluation

Monitoring and evaluating how effective your strategy has been is a key element, yet often overlooked. This control element not only helps you see how your strategy is performing in practice, it can also help inform your future marketing strategy.