Market Focus

B2B stands for Business-to-Business Marketing and is a way for companies to connect with other companies and focus on selling to them, rather than going to consumers. You can be selling to a company for them to sell on to consumers, such as pitching your products into a supermarket, you can be selling them goods or products related to their business such as IT software or office supplies, or providing services that they need. B2B focuses on fewer customers, but normally the value of that order will be higher and the relationship with those business customers can be enduring and very lucrative.